Billboard template for high-traffic areas, within NHA's nine-state network.
NHA believes every child can and should pursue greater.
Client: National Heritage Academies
Role: Graphic Designer, Data Automation
Team: Creative Team, Digital Ads Team, Agency Buying Partner (Full Circle)
Deliverables: Creative concept, copywriting, billboard layouts, print marketing collateral
Timeframe: March-November 2025
Role: Graphic Designer, Data Automation
Team: Creative Team, Digital Ads Team, Agency Buying Partner (Full Circle)
Deliverables: Creative concept, copywriting, billboard layouts, print marketing collateral
Timeframe: March-November 2025
I had the privilege of working on this campaign from ideation to production. Iterating and presenting multiple campaign ideas, we narrowed down our direction, then got to work producing the assets needed to fulfill all ad placements.
Billboards and Out of Home
Using data automation, I spearheaded our team's process of fulfilling:
A 1001-quantity billboard list, creating uniquely named files to spec measurements
Production of digital ads for Spotify, Blogs, Google, and Meta—hundreds of files encompassing 103 schools logos.
Billboard implemented in Grand Rapids, MI
Print Campaign
Mailer campaigns for prospective students and hiring
Magazine ad for Plymouth-Canton regional schools
Local advertising used in Michigan cities
The first enrollment cycle implementing this campaign saw 67,000+ students enrolled across NHA's 103 schools.
The campaign helped strengthen brand recognition and trust across the network by bringing visual consistency and clarity to enrollment outreach efforts. The flexible system has supported multiple enrollment cycles and continues to be adapted across print, digital, and community-focused communications.